Introduction to MindSift's Services
MindSift ("MindSift," "we," or "us") helps marketers, advertisers, and their clients deliver more relevant advertising and content to consumers based on demographics, interests, and behavior. Our services support analytics, data enrichment, direct mail, online display media, email marketing, and related data products.
MindSift follows the self-regulatory principles published by the Direct Marketing Association (DMA), the Digital Advertising Alliance (DAA), and the Network Advertising Initiative (NAI).
To request a universal opt-out from MindSift's databases, email support@mindsift.com.
The Types of Data We Obtain and Use
MindSift sources data from consumer-facing companies, data compilers, suppliers, and public records such as census and other government filings. Some of this data is personal information ("PI") or linked to PI — for example, name, postal address, telephone number, or email address. Our business-to-business datasets are obtained from public directories, filings, publications, surveys, and licensed subscriptions.
We also receive digital identifiers from opt-in partners, including hashed or encrypted email addresses, IP addresses, device IDs, CTV IDs, and mobile advertising IDs. These signals are typically aggregated from campaign deployments, contests, transactions, and affiliate marketing properties. Some of our service providers may automatically collect hashed identifiers on our customers' websites and across other sites and services using cookies and similar technologies (see "Cookies and Similar Technologies" below).
MindSift does not collect or use individual social security numbers, banking information, or information we know was collected from people under eighteen (18) years of age. We accept but do not store credit card numbers; payments are handled by our payment processors.
We also collect information when you visit our website, as described in this Policy.
How We Use Personal Data
We use personal information to construct "audience data" — groupings of shared interests, behaviors, or attributes ("Data Segments"). Examples include households with children, frequent travelers, or sports enthusiasts. Marketers use these segments to send relevant rather than untargeted offers, coupons, and ads.
We make Data Segments available to marketers across online (web and mobile), email, and offline channels. We also help marketers reach their own first-party CRM lists through display media, email, and direct mail.
The Services We Provide to Marketers and Advertisers
a. Traditional data and list services. We provide PI and Data Segments, and work with marketers' own data, to help target direct mail and other campaigns and understand audiences.
b. Email services. We support targeting and analysis of email campaigns. Our contracts prohibit unlawful, deceptive, or offensive content and require strict CAN-SPAM compliance.
c. Online ad services. Working with data and cookie partners, we de-identify Data Segments for use with anonymous online identifiers so marketers can deliver display advertising in a privacy-sensitive way. We do not place PI into cookies, and we require our data partners to apply the same standards. We do not use Flash cookies or locally stored objects for ad targeting.
We may also help measure campaign effectiveness — which ads are viewed, opened, or lead to conversion — while preserving the privacy practices described above.
d. Other data services. We sometimes use PI for verification, record look-ups, anti-fraud, analytics, and database tools.
e. Cross-channel marketing. We may use PI and Data Segments to help marketers and partner platforms find and build audiences across multiple channels.
f. Improving our products. We may use PI and Data Segments to analyze, improve, and develop our own services.
How We Respect Consumer Privacy
Consumer privacy is a core priority. In addition to the protections elsewhere in this Policy, we adhere to the following:
a. For online marketing services we do not place PI into cookies, and we irreversibly hash any PI we share with data partners for ad-targeting purposes. We technically segregate databases that hold PI from databases that store online or browsing data.
b. For email products we require strict CAN-SPAM compliance and let users opt out of the MindSift email database from every campaign we host.
c. We do not offer Data Segments built from financial or insurance account information, social security numbers, or individuals' health information.
d. We provide multiple opt-out channels, described below.
e. We contractually require online partners to provide appropriate notice and choice to their users.
Your Opt-Out Rights
To opt out of MindSift's database, email support@mindsift.com and include (a) your first and last name and (b) your current address. You may also list previous addresses from the past five years to help us locate older records. Once processed, we will stop using data in MindSift's proprietary database to help customers target you via email, direct mail, or online display. This does not opt you out of databases maintained by our clients or other companies, who may continue to contact you. We may retain limited information for compliance, anti-fraud, and risk products.
Opting out of online and mobile targeting. To opt out of broader ad-platform targeting, visit the DAA AboutAds program and the Network Advertising Initiative opt-out pages. These opt-outs are stored as browser cookies, so they are device- and browser-specific — clearing cookies or switching browsers requires repeating the opt-out.
Mobile device identifiers. On Android, enable "opt-out of interest-based ads"; on iOS, enable "limit ad tracking." These controls limit the device identifiers available to advertising partners.
How We Work With and Share Data With Third Parties
MindSift may share PI and Data Segments with agents and service providers acting on our behalf — for example, to measure campaigns or deliver services our customers request. These providers have no independent right to use or share the data.
Partners. We may share PI and Data Segments with business and data partners to deliver more tailored advertising and analytics. MindSift does not share PI with ad networks that serve advertising on third-party websites.
MindSift licenses PI to clients for marketing campaigns and for identity verification and fraud prevention. We do not sell PI to individual consumers, and we do not knowingly receive, aggregate, or process data about anyone under eighteen (18).
Cookies and Similar Technologies
On our website and as part of our services, MindSift, our service providers, and our clients may use cookies and similar technologies, including:
Cookies — small text files stored by your browser to identify your browser, remember preferences, enable functionality, support analytics, and deliver advertising.
Web beacons (pixel tags, clear GIFs) — used to confirm that a page or email was viewed or that specific content was opened or clicked, and to compile aggregate usage and campaign statistics.
Sensitive Information, Children, and Health Conditions
MindSift does not offer Data Segments that contain financial account records, individual health conditions or medical ailments, or data we know to have been collected from children under eighteen (18). This applies to data MindSift itself supplies; clients, data partners, ad networks, and other platforms we work with maintain their own separate datasets.
Security and Data Integrity
MindSift uses multiple layers of physical and electronic security, including firewalls, encryption in transit, and strict access controls. No platform can guarantee absolute protection against intrusion, but we maintain ongoing safeguards to protect the data we hold.
Additional U.S. State Privacy Disclosures
For residents of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Nevada, Oregon, Texas, Utah, and Virginia: these state-specific disclosures supplement the rest of this Policy with additional information about how we process personal data of residents of these states.
Your Privacy Choices
Depending on your state of residence, you may have the following rights, subject to legal limits:
- Right to know — confirm whether we process personal data about you.
- Right to access and portability — obtain a copy of the personal data we have collected.
- Right to deletion — request deletion of personal data, subject to certain exceptions.
- Right to correction — request that inaccurate personal data be corrected.
- Right to opt out of sale or sharing for targeted advertising — instruct us not to sell or share personal data for cross-context behavioral advertising.
How to Exercise Your Privacy Rights
To submit a privacy request, email support@mindsift.com.
Questions or Concerns
For any questions about this Privacy Policy or MindSift's data practices, contact support@mindsift.com.